12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Evans, Jim (author), Snowdon, Gail (author), and Snowdon: Extension Communications Specialist (Decision Data), University of Illinois; Evans: Head, Office of Agricultural Communications and Education, University of Illinois
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05062
Adkins, Gale R. (author / Professor of Communications and Director of Radio-Television Research, Indiana State University, Terre Haute, IN) and Professor of Communications and Director of Radio-Television Research, Indiana State University, Terre Haute, IN
Format:
Journal article
Publication Date:
1983-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04503
King, James W. (author / Head, Communication and Training Section, Department of Agronomy and Soil Science, College of Tropical Agriculture and Human Resources, University of Hawaii) and Head, Communication and Training Section, Department of Agronomy and Soil Science, College of Tropical Agriculture and Human Resources, University of Hawaii
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00168
Notes:
James F. Evans Collection, In: Research papers presented at the 1984 National ACE Meeting; 1984 June 28; Washington, D.C. [s.l.] : Agricultural Communicators in Education, 1984. 14 p.
