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    Start Over Subject Term audience analysis Subject Term consumers Subject Term perceptions Subject Term research methods

    1. Means-end chain theory and laddering in agricultural marketing research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Audenaert, Anke (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20441
    Notes:
    Pages 217-230 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

    2. The identification of sensory dimensions of food products from scanner data using the Stunmix methodology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wedel, Michel (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20439
    Notes:
    Pages 189-200 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.