Pages 67-68 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science degree in journalism, University of Illinois, Urbana. 1962. 74 pages.
Abbott, Eric A. (author / Greenlee School of Journalism and Communication) and Iowa State University
Format:
Paper
Publication Date:
2004-06-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21022
Notes:
Paper presented to Research Special Interest Group, Association for Communication Excellence, for presentation at its international meeting, Lake Tahoe, Nevada, June 20-24. Paul Yarbrough, emeritus professor, Cornell University, contributed to the design of the study., 16 p., A total of 226 Iowa farm households with computers were surveyed in 2001 about their use of the Internet for both farm and non-farm uses. Of the 111 farmers (49%) that responded, 87 (78%) used the Internet. Results showed heavy Internet use by multiple household members (farmer, spouse and children), especially for information-seeking and email activities. Use of the Internet for transactions was limited. Farmers were more likely to seek farm decision information, whereas children were more likely to play games and use the Internet for school activities. Spouses used the Internet mostly for email. Farmers now regard the Internet as an essential tool for gathering information they couldn't find elsewhere. Implications for communicators are that the Internet should now be part of the information plan for all communicators serving rural farm audiences, both for farm and non-farm information. Extension and other trusted sources should spend more time guiding clients to trustworthy sites for information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09925
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Page 3.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04370
Notes:
Washington D.C. : United States Department of Agriculture, Bureau of Agricultural Economics, 1946. 133 p. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C.
Investigated dairy farmers' uses of information sources in evaluating bovine growth hormone (BGH) , the credibility attached to various sources, and factors affecting that credibility. BGH, "the first biotechnology ready for adoption by commercial agriculture," is intended to give dairy cows greater potentials for increased milk production. Results include farmers' assessments of nearly 20 information sources, in terms of trustworthiness and expertise.
