1. Materialism and the boomerang effect of descriptive norm demarketing: extension and remedy in an environmental context Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Yakobovitch, Nadav (author) and Grinstein, Amir (author) Format: Journal article Publication Date: 2016 Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07019 Journal Title: Journal of Public Policy and Marketing Journal Title Details: 35(1) : 91-107
2. Using guilt appeals to motivate students to unplug electronics when not in use: the relative effects of message referent and freedom threatening language Collection: Agricultural Communications Documentation Center (ACDC) Format: conference papers Publication Date: 2012 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07216 Journal Title: Conference Papers -- International Communication Association
