Posted at: http://www.joe.org/2005august/rb3.shtml, Electronic journal., Statewide survey among food shoppers in Oregon revealed that 77% reported household purchase of organic food in the past 6 months. "Environmentally minded consumers are a potential organic market if trust is maintained."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21766
Notes:
Pages 257-273 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Author reports on the complexity and inconsistencies of organic views about nature. "Even with the particular classification scheme expressed within the fish debate, the organic movement simultaneously articulated a wide variety of often contradictory views of nature-society." (p. 231)
Survey and auction results reveal a lack of understanding of the label's meaning as well as a disconnect between the label's function (involving production methods) and consumers' motivations for buying organic (e.g., support for a local sustainable food system).
