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2. Reputation - I'll buy that
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walshe, Peter (author)
- Format:
- Journal article
- Publication Date:
- 2007-07
- Published:
- International: International Public Relations Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02955
- Journal Title:
- Frontline
- Notes:
- Article ID: 188. 4 pages.
3. Thinking beyond farming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Winfield United (author), Exponent PR (author), and Colle+McVoy (author)
- Format:
- Online document
- Publication Date:
- 2017
- Published:
- United States: Public Relations Society of America
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10305
- Notes:
- 3 pages., Via Silver Anvil Awards., WinField United teamed up with Exponent PR and its sister agency, Colle+McVoy, to unleash a multi-channeled communications blitz to help farmers and retailers be more efficient and sustainably connect the dots using WinField United’s proprietary precision agriculture tools and data platforms. Additionally, the team took on the challenge of telling the remarkable story of modern agriculture to the masses.
4. Water divides the world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Duffy, James (author) and Jewell, Tony (author)
- Format:
- Commentary
- Publication Date:
- 2007-04
- Published:
- International: International Public Relations Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02957
- Journal Title:
- Frontline
- Notes:
- Article ID: 15. 3 pages.
5. What's in a name? Consumer perceptions of in vitro meat under different names
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bryant, Christopher (author) and Barnett, Julie (author)
- Format:
- Journal article
- Publication Date:
- 2019-06-01
- Published:
- International: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12465
- Journal Title:
- Apetite
- Journal Title Details:
- Vol. 137
- Notes:
- 10 pages, In vitro meat (IVM) grown from animal cells is approaching commercial viability. This technology could enable consumers to circumvent the ethical and environmental issues associated with meat-eating. However, consumer acceptance of IVM is uncertain, and is partly dependent on how the product is framed. This study investigated the effect of different names for IVM on measures of consumer acceptance. Participants (N = 185) were allocated to one of four conditions in an experimental design in which the product name was manipulated to be ‘clean meat’, ‘cultured meat’, ‘animal free meat’, or ‘lab grown meat’. Participants gave word associations and measures of their attitudes and behavioural intentions towards the product. The results indicated that those in the ‘clean meat’ and ‘animal free meat’ conditions had significantly more positive attitudes towards IVM than those in the ‘lab grown meat’ condition, and those in the ‘clean meat’ condition had significantly more positive behavioural intentions towards IVM compared to those in the ‘lab grown meat’ condition. Mediation analyses indicated that the valence of associations accounted for a significant amount of the observed differences, suggesting that anchoring can explain these differences. We discuss these results in the context of social representations theory and give recommendations for future research.