30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
10 pages., via online journal., Purpose: Agricultural extension graduates do not get jobs and farmers are not getting agricultural
extension services, and therefore, both the farmers and agricultural graduates do not receive benefi ts.
The study assessed the interest of agricultural extension students in providing private extension services
to farmers, examined their perception towards private extension services and identifi ed extension skills
possessed by the students.
Research Method: The study comprised all the fi nal year students in the Universities in Osun State. A
two – stage sampling procedure was used to select the respondents. One university was selected from
each category of federal, state and private. A total of 68 respondents were selected and interviewed.
Data collected were analyzed with descriptive and inferential statistics.
Findings: The results show that the mean age, mean years of formal education of the respondents
were 23.75 ± 2.02 and 17.40 ± 1.16, respectively. About half (51.5%) of the respondents had positive
perception towards the private extension service while 57 percent had high interest in providing private
extension services. Majority of them possessed teaching skills (97.1%), innovation dissemination
skills (95.5%) and communication skills (88.2%). Also, sources of agricultural information available
(χ2=22.448), types of sponsors (χ2=6.102) and marital status (χ2=16.535) had a signifi cant association
with respondents’ interest in providing private agricultural extension services.
Research Limitation: The study focuses on the interest of agricultural extension graduates to provide
private extension services; however, these graduates may have an interest in other areas that have not
been investigated.
Original Value: The study provides an insight to show the interest and capability of agricultural students
to be engaged in private extension services as a livelihood
Boone, Kristina M. (author) and Conklin, Nikki L. (author)
Format:
Paper
Publication Date:
1995-03-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10263
Notes:
Paper presented at the 49th Annual Central Region Research Conference in Agricultural Education, "A Look to the Future," St. Louis, Missouri, March 5, 1995.
