1. Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Golan, Guy J. (author) and Zaidner, Lior (author) Format: Journal article Publication Date: 2008 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506 Journal Title: Journal of Computer-Mediated Communication Journal Title Details: 13(4) : 959-972