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2. A methodology and terminology of sustainability assessment and its perspectives for rural planning
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bosshard, Andreas (author)
- Format:
- Journal article
- Publication Date:
- 2000
- Published:
- Switzerland
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07639
- Journal Title:
- Agriculture, Ecosystems & Environment
- Journal Title Details:
- 77 (1-2): 29-41
3. A website content analysis of corporate animal welfare messaging
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Morris, Olivia (author), Miller, Jefferson D. (author), and Whitehead, Isabel (author)
- Format:
- Journal article
- Publication Date:
- 2019-11
- Published:
- Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11053
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(4)
- Notes:
- via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.
4. Animal scientists and public communication: issues and methods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- G.M. Weber (author), D.K. Waggoner (author), J.E. Oldfield (author), D.E. Hodge (author), and F.H. Baker (author)
- Format:
- Online journal article
- Publication Date:
- 1992-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11479
- Journal Title:
- The Professional Animal Scientist
- Journal Title Details:
- 8(1):1-6
- Notes:
- 19 pages., via online journal., The agricultural sector continues to be challenged by the public with respect to how it deals with a wide range of issues. These issues may be viewed as component parts of an implied “new contract” between society and agriculture. The “old contract” with society obligated agriculture to provide safe, wholesome, abundant food at affordable prices. The new contract includes several additional components including a heightened focus on food safety and quality, consideration of environmental impacts of agricultural production, and increased consideration for the well-being of animals. If production agriculture effectively deals with these new components, society will likely continue supporting the use of public sector resources for agricultural research, education, and commodity programs. Recent surveys indicate the agricultural sector faces a formidable challenge in dealing with issues involving the risks and benefits of agricultural production practices. This is due to a decline in consumer confidence in the safety of the food supply, the relative level of scientific literacy, and a growing mistrust of new technologies within some demographic groups. Surveys indicate scientists and extension professionals are trusted by the public and thus can play a key role in public education. Administrators and peers must actively support and reward scientists and extension professionals for their contributions to public education. Educating the public requires an understanding that the public, in general, does not view risk from a quantitative standpoint but rather from a qualitative one. Effective public education activities should be based upon proven public policy education methodology. This approach encourages the educators to refrain from assuming an advocacy position and allows maximum opportunity for the public to be in control of the decision-making process as required in the democratic system.
5. Communication as a solution to conflict: fundamental similarities in divergent methods of horse training
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Savvides, Nikki (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07046
- Journal Title:
- Society and Animals
- Journal Title Details:
- 20 : 75-90
6. Consumer segmentation based on attitudes - Does information change it all?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risius, Antje (author) and Hamm, Ulrich (author)
- Format:
- Paper
- Publication Date:
- 2017-07-30
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09239
- Notes:
- Research paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 11 pages.
7. Even small farmers need crisis communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lancaster, Kendra (author) and Boyd, Josh (author)
- Format:
- Journal article
- Publication Date:
- 2015-06
- Published:
- USA: National Communication Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06787
- Journal Title:
- Communication Currents
- Journal Title Details:
- 10(3)
- Notes:
- 2 pages., Case example of a small farmer's response to an activist group's use of undercover video to accuse him of animal abuse.
8. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risius, Antje (author) and Hamm, Ulrich (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10226
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31 : 325-340
9. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risus, Antje (author), Hamm, Ulrich (author), and Department of Food and Agricultural Marketing, University of Kassel, Witzenhausen, Germany
- Format:
- Journal article
- Publication Date:
- 2018-06
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10264
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31(3) : 325-340
- Notes:
- 16 pages., Via online journal, Communicating the process quality of ethically produced food effectively is of highest interest to policy makers, organizations, retailers and producers in order to enhance ethical food production and increase ethical label use. The objective of this paper is to unveil the effectiveness of different communication treatments in regard to changing purchase behavior of different consumer groups. Different communication material for beef produced according to consumer expectations was compiled and applied in a consumer survey—incorporating a choice experiment and a questionnaire—with 676 respondents in three cities of Germany. A Latent Class Mixed Logit Model was basis to identify different consumer segments and their response to the different communication treatments. The effects of different communication treatments unveil the importance to address information in an objective manner. Target groups could be enlarged through the assessment of clear, objective information. Moreover, most consumers were more likely to refrain from choosing a cheap beef product from conventional, barn-based rearing. Hence, consumers might be interested in reducing their overall consumption of beef and prefer the consumption of high value ethical beef with less frequency. Producers, market actors and policy makers should realize that a high share of consumers, not only smaller target groups, value ethical food and may be ready to change their consumption habits, if they are adequately informed.
10. Heat doesn't shed light
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Samuelson, Orion (author / Farm Director, WGN Radio-Television, Chicago, Illinois)
- Format:
- Commentary
- Publication Date:
- 1981-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09620
- Notes:
- Delmar Hatesohl Collection, Publisher of this article is not identified., Author examines rural-urban understanding in the context of public concerns about animal rights, across the years. Offers six suggestions for those producing food, including advice to take a look at your production system and avoid responding with emotional arguments.