Extracts from a government public relations strategy document for handling the Mad Cow Disease problem in the United States. The document was obtained through a Freedom of Information Act investigation. Subtitle: USDA's Animal and Plant Health Inspection Service (APHIS) 1991bovine spongiform encephalopathy public relations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21941
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Meatingplace.com. Cited in Fsnet, Food Safety Network. 2 pages., Includes discussion of U.S. Secretary of Agriculture Ann Veneman's style of media relations and risk communicating, especially in connection with the "mad cow" matters during her tenure.
The views of veterinarians towards the changes that are occurring in professional practice with respect to competition and advertising are examined and compared with the views expressed in a similar study carried out 3 years previously. Data was derived from self completion questionnaires containing 40 Likert scales which were mailed to 300 members of the profession, first in 1985 and then in 1988. The moves made by the New Zealand Veterinary Association since 1985 in relaxing the rules on promotion appear to have largely alleviated any frustrations that were building up amongst the membership at that time. However, the study suggests that the profession will still find the boundaries of acceptable behaviour being tested by entrepreneurial practitioners. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09485
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Truffle Media Networks LLC, Indianapolis, Indiana. 1 page., Article provides a link to presentations at the fifth National Institute for Animal Health Antiobiotic Symposium in Atlanta, Georgia.