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    281. The Brady Co. hatches a winner : San Diego chicken creates marketing "coop" at poultry show

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Slayton, E.R. (author / Brady Co., Menomoee Falls, WI) and Brady Co., Menomoee Falls, WI
    Format:
    Journal article
    Publication Date:
    1985-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00906
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(8): 52-54
    Notes:
    AgComm Teaching

    282. The British Government's handling of risk: some reflections on the BSE/CJD crisis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maxwell, Robert J. (author)
    Format:
    Book chapter
    Publication Date:
    1999
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19817
    Notes:
    Pages 95-107 in Peter Bennett and Kenneth Calman (eds.), Risk communication and public health. Oxford University Press, Oxford, England. 272 pages.

    283. The Need for Information on Animal Health - Results of a Survey of the Acquisition of Information by Dairy Farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burger, H.H. (author) and Eggers, K.J. (author)
    Format:
    Journal article
    Language:
    German
    Publication Date:
    1993-06
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26380
    Journal Title:
    Tierartzliche Umschau
    Journal Title Details:
    48(6): 333-335
    Notes:
    3 p.

    289. The diffusion of innovations in agricultural circles: an explorative study on alternative antimicrobial agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dan, Viorela (author), Osterheider, Angela (author), Raupp, Juliana (author), and Department of Communication Studies and Media Research, Ludwig Maximilian University of Munich, Oettingenstrße
    Format:
    Online journal article
    Publication Date:
    2018-12-22
    Published:
    [place of publication not identified]: SAGE Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10124
    Journal Title:
    Science Communication
    Journal Title Details:
    41(1) : 3-37
    Notes:
    34 pages., via online journal, he use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers (n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While farmers’ intention to adopt AAA was generally very high, selected variables in all three categories predicted variations in the intensity of the adoption intention.