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    2. Calming the madness

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    5. Consumers not overreacting to incident of mad cow disease : nationwide polls of Americans show mad cow disease is not their greatest food-related concern

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    7. Mad cow disease and the stigmatization of British beef

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    8. Mad cows and Englishmen: gender implications of news reporting on the British beef crisis

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    9. Newspaper coverage of the Bovine Spongiform Encephalopathy outbreak in the United States: a content analysis

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    10. Probit analysis of fresh meat consumption in Belgium: exploring BSE and television communications impact

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