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2. The “age of agricultural ignorance”: trends and concerns for agriculture knee-deep into the twenty-first century
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Sterling (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- JSTOR
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10650
- Journal Title:
- Agricultural History
- Journal Title Details:
- 93(1): 4-34
- Notes:
- 32 pages., via online journal., The phrase in the title is not mine. I am borrowing it here from syndicated columnist and cowboy poet Baxter Black, who borrowed the title of one of his own columns “Growth of Agricultural Ignorance” from the editor of the Delmarva Farmer (a weekly agricultural publication serving the Delaware, Maryland, and Virginia region). In many ways I agree with the term, and believe it is accurate in part to describe American society in the late twentieth century and into the twenty-first. Thus, I would like to take this opportunity to discuss some trends in American agriculture, and for that matter, agricultural history, and some concerns that I have about them. Not all the trends are bad, of course, and perhaps in some ways, at least, American society is less agriculturally ignorant than Black and others suggest.
3. UK Consumers’ Preferences for Ethical Attributes of Floating Rice: Implications for Environmentally Friendly Agriculture in Vietnam
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hong Tu, Vo (author), Kopp, Steven (author), Thuy Trang, Nguyen (author), Kontoleon, Andreas (author), and Yabe, Mitsuyasu (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-27
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12510
- Journal Title:
- Sustainability
- Journal Title Details:
- 13 (15)
- Notes:
- 27 pages, Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for Vietnamese rice farmers. This research provides empirical evidence related to the preferences of UK consumers for ethical attributes for floating rice imported from Vietnam. Floating rice represents a traditional method of rice cultivation that relies on the natural flooding cycle. Its cultivation uses very few agrochemical inputs and provides several other environmental, economic, and social benefits. In an online survey, the study used a choice experiment that asked 306 UK consumers to report their preferences for one kilo of floating rice with three non-market attributes: reduction in carbon dioxide emissions, allocation of profits to the farmers, and restitution of biodiversity. Overall, study participants favored the attributes of floating rice, but reported utility for only the “fair trade” attribute and for a marginal willingness to pay premiums for profit allocations to farmers. Consumers did not find value in either CO2 emission reduction or biodiversity improvement. Results from the study provide recommendations to develop agricultural programs, distribution strategies, and informational methods to encourage floating rice consumption in the UK.