Axinn, George H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1968-08-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22640
Notes:
Paper presented at annual meeting of The Rural Sociological Society, Hotel Somerset, Boston, Mass., USA, Aug. 26, 1968, This paper describes a five-component system with ten major internal linkages which may be used as a model for studying information flow in any rural agricultural social system. The major components are production, supply, marketing, research and extension/education. In addition, definitions are offered of the crucial variables affecting efficiency and effectiveness of communication via the linkages. Audience, message, channel, treatment and impact are described. Based on the system model and the defined variables, simple mathematical formulas are given which illustrate the relationships in impact and efficiency, and which may be used in computer simulation of information flow, or in planning change, in any rural social system.
23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.
Bhattacharjea, Ajit (author / Director, Press Institute of India)
Format:
Report
Publication Date:
2002-04-11
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23925
Notes:
Via The Hoot, Media Foundation, New Delhi, India. Extracted from the Indian Express, New Delhi. 2 pages., Access to information reveals that funds for rural development projects in Rajasthan were mis-appropriated by local officials.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program
