Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.
Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
Format:
Journal article
Publication Date:
1989-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19692
Notes:
Pages 269-279 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Describes the experiences of Dow Chemical Company in a "20-year struggle with public controversy" involving the chemicals it marketed and public fears associated with them. Includes experiences with 2,4,5-T herbicide for crops.
