Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19692
Notes:
Pages 269-279 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Describes the experiences of Dow Chemical Company in a "20-year struggle with public controversy" involving the chemicals it marketed and public fears associated with them. Includes experiences with 2,4,5-T herbicide for crops.