Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23345
Notes:
From WireTap via the Omni Center for Peace, Justice and Ecology. 6 pages., Identifies 10 corporations as winners of the 2003 "Don't Be Fooled Awards." Includes three marketers of food products, tobacco products and forestry management concepts.
