Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
Meyers, Courtney (author), Irlbeck, Erica (author), Gibson, Courtney (author), Ahrens, Chelsey (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Format:
Abstract
Publication Date:
2012-06-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00613
Notes:
2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.
