Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
Meyers, Courtney (author), Irlbeck, Erica (author), Gibson, Courtney (author), Ahrens, Chelsey (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Format:
Abstract
Publication Date:
2012-06-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00613
Notes:
2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes4 Document Number: D01553
Notes:
Kerry J. Byrnes Collection, Paper drafted for the Office of Rural Development, Bureau for Science and Technology, Agency for International Development. 41 pages.
5 pages, The Purdue Center for Commercial Agriculture Crop Basis Tool is an open-access web-based tool that provides members of the grain industry with access to weekly historical and contemporaneous corn and soybean basis data for local market regions in the eastern Corn Belt. Previously unavailable to most producers in the region, the information the Crop Basis Tool provides has the potential to greatly improve producers' marketing risk management decisions through improved basis forecasts. In addition, there are a myriad of opportunities for Extension personnel to incorporate the Crop Basis Tool in their marketing risk management education and outlook programming.
