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    71. Evaluating advertising using split-cable scanner data : some methodological issues

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    72. Measuring the effectiveness of beef promotion and advertising programs : final report submitted to The National Live Stock and Meat Board

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    73. Further evaluation of the National Dairy Board's Calcium Program and the effectiveness of calcium advertising : final report submitted to the National Dairy Promotion and Research Board

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    74. Status of dairy promotion evaluation research : report submitted to the National Commission on Dairy Policy and the National Dairy Promotion and Research Board; 1988 February 15

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    77. Research: Agricultural journalists' ethical concerns

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    78. Ad testing or market research?

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    79. Focus groups conducted over the phone ... or in person

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    80. What farmers like and dislike about being researched : surveying is a positive experience for many farmers, but some question researchers' methods

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