Measuring the effectiveness of beef promotion and advertising programs : final report submitted to The National Live Stock and Meat Board

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, Helen H. (author / Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University) and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University
    Format:
    Report
    Publication Date:
    1988-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03733
    Subject Term:
    advertising research, audience research, buying behavior, commodity promotion, demand, elasticity, information needs, meat, product promotion, and research needs
    Notes:
    James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1988. 80 p.

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