Search

    Start Over Subject Term advertising research Subject Term surveys

    3. Pollinator-friendly plants: Reasons for and barriers to purchase

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Benjamin (author), Khachatryan, Hayk (author), and Rihn, Alicia (author)
    Format:
    Journal article
    Publication Date:
    2017-12
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10347
    Journal Title:
    HortTechnology
    Journal Title Details:
    27(6) : 831-839
    Notes:
    9 pages., Via online journal., Certain pesticides are coming under scrutiny because of their impact on pollinator insects. Although most consumers express willingness to aid pollinators, the reasons for consumers’ preferences or barriers to purchasing pollinator-friendly plants and the types of pollinators’ that consumers are trying to protect are less understood. Using an online survey of 1200 Connecticut (CT) consumers, of which 841 had home landscapes, we find that 46% of consumers with home landscapes purchased pollinator-friendly plants to attract pollinators to their landscape. Consistent with past research that focused on consumers’ preferences for pollinator-friendly plants, the data also reveal that some consumers are willing to pay premiums for plants that contribute to pollinator’s health. However, only 17% stated that attracting pollinators was their primary motivation; a finding that suggests labeling alone will likely not motivate consumers to purchase plants. The major barriers to purchasing pollinator-friendly plants included lack of labeling (cited by 28%), followed by high price (28%). Consumers purchasing pollinator-friendly plants were trying to attract butterflies (Lepidoptera) (78%), bees (Apidae) (59%), hummingbirds (Trochilidae) (59%), and other birds (41%). We also find that demographics and purchasing behavior affect barriers and types of pollinators desired. Simply labeling plants has the potential to increase purchasing, but increasing price could be detrimental as many consumers feel pollinator-friendly plants are highly priced. Implications for ornamental horticulture stakeholders are discussed.

    6. The effect of relationship characteristics on buying fresh flowers as romantic Valentine's Day gifts

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lai, Yen-Chun (author), Huang, Li-Chun (author), and National Taiwan University National Science Council of Taiwan
    Format:
    Journal article
    Publication Date:
    2013-02
    Published:
    Taiwan: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10357
    Journal Title:
    HortTechnology
    Journal Title Details:
    23(1) : 28-37
    Notes:
    10 pages., Via online journal., A high percentage of fresh flowers sold are consumed as gifts in many countries, such as Taiwan, Japan, and the United States. As gift consumption is so important for the sales of fresh flowers, consumer behavior in floral gift giving is investigated in this research. This study explored the consumer decision to purchase fresh flowers as a romantic gift for Valentine’s Day based on 1) relationship stage, 2) affection, and 3) satisfaction with the relationship. The statistical results, based on the data of 366 valid questionnaires collected from a self-administered questionnaire survey, showed that the relationship stage of “personality need fulfillment,” the affection of “passion,” and relationship satisfaction significantly influenced the consumer decision of whether to purchase fresh flowers as romantic Valentine’s Day gifts. Consumers were more likely to buy their intimate partners fresh flowers when they perceived their personality need, such as the need of being loved, was fulfilled in the relationship. When strongly passionate about that relationship, they tended to give fresh flowers in conjunction with other gifts. However, when consumers were more satisfied with their romantic relationships, they were less likely to buy their intimate partners fresh flowers. The study results have valuable implications for florists’ business alliances and advertising campaign development for promoting floral gifts efficiently.

    7. What farmers like and dislike about being researched : surveying is a positive experience for many farmers, but some question researchers' methods

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kreps, Lyle (author / Director of Research, Successful Farming magazine, Des Moines, IA) and Director of Research, Successful Farming magazine, Des Moines, IA
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01107
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 44, 46-47
    Notes:
    AgComm Teaching

    8. Where I come from: exploring regional differences in California consumers’ attitudes and beliefs about fluid milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author), Wickstrom, Ashlan E. (author), Buck, Emily B. (author), and Association for Communication Excellence
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10133
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4)
    Notes:
    14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].