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    Start Over Subject Term advertising agencies Subject Term farm journals

    62. The time is right to tighten up agency relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shepherd, B. Morgan (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Letter
    Publication Date:
    1936-04-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36856
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, 3 pages., APA president urges a stricter policy for agency recommendation and invites feedback from members.

    67. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Hindman, Irene (author), Tassell, Zach (author), and Gainer, Jill (author)
    Format:
    Journal article
    Publication Date:
    2006-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24637
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(6) : 38-39
    Notes:
    Media directors at four advertising agencies describe trends and needs.

    69. You asked me "Why?"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mumm, William M. (author / President, Mumm-Romer-Robbins and Pearson, Inc., Columbus, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1937-10-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36858
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the annual APA meeting, Chicago, Illinois, October 20, 1937. 7 pages., Advertising agency executive offers suggestions to farm publishers about how to improve their space sales effectiveness.