Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1933-08-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36844
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Special Bulletin No. 18. 2 pages., APA executive secretary reports responses of several member farm papers to this question.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
Notes:
12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.
Kroupa, E.A. (author), Walker, D.K. (author), and Dept of Agricultural Journalism, University of Wisconsin-Madison; Dept of Agricultural Journalism, University of Wisconsin-Madison
Format:
Report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01397
Notes:
AgComm Teaching. Eugene A. Kroupa Collection., Madison, WI: Wisconsin Experiment Station, University of Wisconsin-Madison, 10pp (Research Report R2625)
Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.
USA: Rutgers University Press, New Brunswick, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36367
Notes:
181 pages., Based on extensive conversations with women animal rights activists. Author identifies two competing frameworks within the animal rights movement. One names the oppression of anmals as the most crucual social justice issue of our times. This framework focuses on animal liberation. The second names the oppression of animals as part of a broad, intersecting web of inequality that encompasses gender, race, class and environmental concerns. Examins the predominance of women in animal rights activism.
