Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06810
Notes:
Sense and Sustainability Study based on an online national survey among U.S. adults by Harris Poll for G&S Business Communications, New York City, New York. 19-page PowerPoint presentation.
Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05795
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 22 pages.
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10581
Notes:
306 pages., PhD dissertation in agricultural economics, Texas A&M University, College Station. Only the abstract stored in ACDC., Via database., Results indicate the soybean checkoff program has been highly effective over the study period returning $6.9 in revenue to soybean producers for every checkoff dollar spent.
