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    Start Over Subject Term advertising Subject Term pork Subject Term promotion

    5. Checkoff vote serves as wake up call to other farm, commodity groups

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Organization for Competive Markets (author)
    Format:
    News release
    Publication Date:
    2001-01-17
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11603
    Journal Title Details:
    1 pages
    Notes:
    Organization For competitive Markets statement, www.competitivemarkets.com

    6. Chick-fil-a

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Black, Baxter (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
    Notes:
    Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.

    7. Do pork producers benefit from the slogan, "Pork. The other white meat."?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ellis, Stu (author) and University of Illinois Extension.
    Format:
    News release
    Publication Date:
    2007-07-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26275
    Notes:
    Via "Farm Gate" web site. 1 page., Researchers find "the impacts of advertising and food safety effects to be economically small compared with price and expenditure effects." Also, the economists "believe that generic pork advertising appears to help demand for poultry more than pork."