AAEA members, their publications and advertisers are showing signs of strengthening the role of editorial independence in today's commercial environment.
James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.
Author emphasizes that codes of ethics need to be internalized throughout the publishing organization - considered and addressed daily. Points to a source of tips on how to incorporate ethics into the workplace effectively.
Tindall, Cordell (author / Missouri Ruralist, USA), Jain, G.F. (author / Sevagram, Delhi, India), Lavoie, Paul-Henri (author / La Terre de Chez-vous, Montreal , Canada), Kosolapov, Nikolai (author / Selskya Zhizn, Moscow, USSR), Wykeham-Fiennes, Anthony Patrick (author / Australian Broadcasting Commission, Sydney), and Covreur, F.F. (author / International Federation of Farm Writers, Paris, France)
Format:
Panel report
Publication Date:
1967-06
Published:
International: First International Congress of Farm Writers.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10787
Notes:
Item located in Document D10786. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 21-28 in J.S. Cram (ed.), Proceedings of the first International Congress of Farm Writers at Macdonald College, Quebec, Canada, June 18-21, 1967. 112 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22955
Notes:
Jim Evans Collection, 385 pages., "A behind-the-scenes story of Reiman Publications, a company that began in a basement, was built on 'wild ideas' and become a publishing empire that sold for $760 million."
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
