« Previous | of | Next »

Feeling the heat from advertisers : farm magazine writers and ethical pressures

Agricultural Communications Documentation Center (ACDC)
Hays, Robert G. (main author), Reisner, Ann E. (author), University of Illinois
Journal article
Publication Date:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86
Subject Term:
advertising, coverage, editors, ethical issues, Farm Journal, farm journals, information issues, journalism, journalists, reporting
James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.