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    Start Over Subject Term advertising Subject Term consumption Subject Term marketing techniques

    3. How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Yohan (author), Yun, Sunyoung (author), Lee, Joosung (author), and Ko, Eunju (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08831
    Notes:
    Pages 23-41 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.