Kolasa, Kathryn M. (author), Marks, Bee (author), and Kolasa: Professor, Nutrition Education and Services, East Carolina University School of Medicine, Greenville, NC; Marks: Senior Vice President, Ketchum Communications, New York
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07607
AGRICOLA FNI 92002276, The author of this paper takes a critical look at the way the Media tackles the subject of dieting in its editorials and advertising, giving examples where appropriate and making some comments about the ways in which the scientists and the Media can work together to produce an end result which will please them both. (original)
Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
Format:
Journal article
Publication Date:
1992-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)
