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    3. Got milk? becomes work of art: Copia features iconic ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
    Format:
    News release
    Publication Date:
    2005-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
    Notes:
    2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."

    4. Sounding the battle cry : when you're in trouble, can a quick slogan do the trick?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, Clancy (author / Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO) and Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01105
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 56
    Notes:
    AgComm Teaching

    5. The pork story: legend and legacy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
    Format:
    Book
    Publication Date:
    1991
    Published:
    USA: Lowell Press, Inc., Kansas City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
    Notes:
    197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."