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    1. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    5. Got milk?: the book

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mauning, Jeff (author)
    Format:
    Book
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11248
    Journal Title Details:
    197 pages
    Notes:
    Prima Publishing, Rocklin, CA.

    6. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    7. The Brady Co. hatches a winner : San Diego chicken creates marketing "coop" at poultry show

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Slayton, E.R. (author / Brady Co., Menomoee Falls, WI) and Brady Co., Menomoee Falls, WI
    Format:
    Journal article
    Publication Date:
    1985-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00906
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(8): 52-54
    Notes:
    AgComm Teaching