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    43. Planning and analyzing agricultural media: a lesson plan for new agricultural media planners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dolinky, Mel (author)
    Format:
    Manuscript
    Publication Date:
    2002-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00183
    Notes:
    31 pages., Manuscript prepared for the National Association of Farm Broadcasters on buying farm radio.

    45. Remarks of Lester J. Will, General Manager, American Dairy Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1954-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.

    47. Serving this important consumer: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gorsuch, Steve (author), Thomson, Craig (author), McCawley, Michele (author), and Quinn, Erwin (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27300
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 19-20, 22
    Notes:
    Posted at www.agrimarketing.com