Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21820
Notes:
Princeton Survey Research Associates International, Responses to a question for a sample of U.S. parents of children ages 2-17: How much, if at all, do you think children's food choices and eating habits are influenced by the ads they see on television? Results: A lot, 49%; Somewhat, 28%; Only a little, 14%; Not at all, 7%; Don't know/Refused, 1%.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22030
Notes:
Associated Press Worldstream, via High Beam Research. 2 pages., Describes influences of the mad cow scare, low-carb diets and other forces on the consumption of potatoes.
