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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Waugh, Frederick V. (author) and Beckman, Theodore N. (author)
Format:: Book review
Publication Date:: 1938-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07513
Journal Title:: Journal of Marketing
Journal Title Details:: 3 (3): 299-301

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