Basran, Gurcharn S. (author), Capener, Harold R. (author), and Department of Sociology, University of Saskatoon, Saskatchewan, Canada; Department of Rural Sociology, Cornell University, Ithaca, New York, USA
Format:
Journal article
Publication Date:
1968
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05531
Beal, George M. (author) and Pommrehn, Dick (author)
Format:
Correspondence
Publication Date:
1959-12-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29298
Notes:
Farm Progress Companies files. 5 pages., An exchange of letters and background information focused on whether farmer "innovators" in the Beal/Bohlen adoption scale tend to prefer magazines such as Farm Journal and Successful Farming over state farm papers.
Bultena, Gordon L. (author), Hoiberg, E. (author), and Iowa State University, Dept. of Sociology and Anthropology; Iowa State University, Dept. of Sociology and Anthropology
Format:
Journal article
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00859
Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
11 pages., In 2016, a study was conducted in Tanzania to assess the impact of radio and SMS in scaling-up smallholder participation in legume-based sustainable agricultural intensification (SAI) practices and technologies. The study aimed to answer the following research questions: (i) does participation in the campaign enhance farmers’ knowledge of legume-based sustainable agricultural intensification practices and technologies? (ii) what is the impact of the campaign on the adoption of legume-based sustainable agricultural intensification practices and technologies?; (iii) does exposure to multiple ICT-enabled channels result in larger gains (in terms of knowledge and adoption) than exposure to only one channel? (iv) is it more cost-effective to use radio or SMS alone or use them in combination? The results show that both awareness and adoption are boosted if SMS supports radio campaigns. However, radio alone is the most cost-effective approach. Each dollar spent on the radio campaign results in 2.1 farmers that have adopted at least one new practice, compared with 0.5 farmers for SMS and 0.4 farmers for radio and SMS combined. Other factors were also important in facilitating uptake of legume-based SAI practices, such as gender, age, education and land size, but were not statistically significant when rated against the communication channels used.
