Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
Melkote, S.R. (author), Vallath, C. (author), Ahmed, S.A. (author), and Poornananda, D.C. (author)
Format:
Book chapter
Publication Date:
1992
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10185
Notes:
Book available at University of Chicago Library S494.5C6M45X, In Melkote, S.R., C. Vallath, S.A. Ahmed, D.S. Poornananda, Communicaton gap in development: case studies of T&V projects in south India. Rawat Publications, Jaipur, India.
Lakshmanna, C. (author), Satyanarayana, M. (author), and Head, Department of Sociology, Osmania University, Hyderabad, India; Block Level Extension Officer, Hyderabad District Extension Programme, A.P. Agricultural University, Rajendranagar, Hyderabad, India
Format:
Journal article
Publication Date:
1969
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05023
