Bose, Santi Priya (author / Socio-agro-economic Research Organization, Department of Agriculture, Calcutta, India) and Socio-agro-economic Research Organization, Department of Agriculture, Calcutta, India
Format:
Journal article
Publication Date:
1964
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05155
Rogers, Everett M. (author), Roy, Prodipto (author), Waisanen, Frederick B. (author), and Council for Social Development, New Delhi; Department of Communication and the International Communication Institute, Michigan State University; Department of Communication, Michigan State University
Format:
Book
Publication Date:
1969
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: B03078
Notes:
Mason E. Miller Collection, Hyderbad, Incia : National Institute of Community Development, 1969. 160 p.
This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered."
