Melkote, S.R. (author), Vallath, C. (author), Ahmed, S.A. (author), and Poornananda, D.C. (author)
Format:
Book chapter
Publication Date:
1992
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10185
Notes:
Book available at University of Chicago Library S494.5C6M45X, In Melkote, S.R., C. Vallath, S.A. Ahmed, D.S. Poornananda, Communicaton gap in development: case studies of T&V projects in south India. Rawat Publications, Jaipur, India.
This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered."
