Page 55 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for a master of science degree, University of Kentucky, Lexington. 1959. 42 pages.
See abstract in folder of Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20., "eXtension has not been adopted among Iowa Extension professionals as founders intended it would be and has the potential to become a disruptive innovation..." Only 15 percent of study participants indicated using eXtension in their work.
Brodt, Sonja B. (author), Klonsky, Karen (author), Tourte, Laura (author), Duncan, Roger (author), Hendricks, Lonnie (author), Ohmart, Cliff (author), and Verdegaal, Paul (author)
Format:
Research paper
Publication Date:
2004-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23445
The authors consider the adoption of biologically integrated agricultural practices from the perspective of farm management style. Adoption decisions for farming practices must fit into a broader farm decision-making context that incorporates economic, environmental, social, family and personal considerations, as well as use of agricultural information sources. Drawing from a study of California almond and winegrape growers, the authors demonstrate that management styles differ substantially among farmers and that these differences affect use of information sources and adoption of biologically based practices on the farm. A two-season mail survey of farming practices and information sources demonstrated that differences in management styles affect the adoption of practices.