Pal, R.N. (author), Sinha, M.N. (author), Sinha, P.R.R. (author), and SRS of National Dairy Research Institute, Bangalore, India; Director, Agricultural Extension and Communication, National Institute of Community Development, Hyderabad, India; Professor and Head, Department of Livestock Production and Management, Haryana Agricultural University, Hissar, India
Format:
Journal article
Publication Date:
1977-05
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04932
James F. Evans Collection, All 143 farmer respondents of Amritsar Intensive Cattle Development Project were aware of breeding input but not of feeding input. Distinct patterns of communication source utilization were noticed in adoption of animal production inputs. Both formal and informal communication sources were almost equally utilized in awareness stage. Informal communication sources were given greater patronage in evaluation stage. Formal communication sources were utilized more in interest and adoption stages. However in trial stage, relatively compatible innovations like feeding input clustered around informal communication sources in contrast to breeding input in which more formal communication sources were contacted. For promotion of animal production inputs, therefore, animal husbandry extension programmes should give due consideration to implications of formal/informal communication sources as associated with stages in adoption. (author)
Madalia, V.K. (author), Patel, Y.A.S. (author), and Department of Rural Studies, South Gujarat University, Surat, India; Department of Rural Studies, South Gujarat University, Surat, India
Format:
Journal article
Publication Date:
1975-08-16
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05050
Alao, J. Ade (author / Department of Extension Education and Rural Sociology, Faculty of Agriculture, University of Ife, Ile-Ife, Nigeria) and Department of Extension Education and Rural Sociology, Faculty of Agriculture, University of Ife, Ile-Ife, Nigeria
Format:
Journal article
Publication Date:
1968
Published:
Nigeria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04917
Scherer, Clifford W. (author), Yarbrough, J. Paul. (author), and Scherer: Associate Professor, Iowa State University; Yarbrough: Professor, Cornell University
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01595
Notes:
AgComm Teaching; See C01581 for original, In: The application of computer technology to communication processes : Proceedings of an NCR-90 Research Conference; 1984 April 15-17; Marriott Hotel, Minneapolis, Minnesota, April 15-17, 1984. Fargo, ND : North Dakota State University, 1984. p. 171-181
Rutherford, Tracy (author / Texas A & M), Wingenbach, Gary J. (author / Texas A & M), Fritz, Susan (author / University of Nebraska--Lincoln), Husmann, Dann (author / University of Nebraska--Lincoln), Egger, Valerie (author / University of Nebraska--Lincoln), and Wadhwa, Preeti (author / University of Nebraska--Lincoln)
Format:
Journal article
Publication Date:
2003
Published:
USA: AgBioForum
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30376
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07125
Notes:
James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 4