International: Salem Press Biographical Encyclopedia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12175
Notes:
Online via UI Library Catalog search. Ebscohost. 4 pages., Biography of an influential rural and general sociologist, communication specialist, writer, and professor best known for developing the theory of diffusion and adoption of agricultural and other innovations.
See abstract in folder of Document No. D06143., Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20., "eXtension has not been adopted among Iowa Extension professionals as founders intended it would be and has the potential to become a disruptive innovation..." Only 15 percent of study participants indicated using eXtension in their work.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08638
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Agricultural Extension, Iowa State University, Ames. Special Report No. 15 (North Central Regional Publication No. 1, Agricultural Extension Service). 12 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12688
Notes:
Pages 119-134 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
