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2. Climate change typologies and audience segmentation among corn belt farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arbuckle, J.G. (author), Tyndall, J.C. (author), Morton, L.W. (author), and Hobbs, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-05
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10145
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 72(3): 205-214
- Notes:
- 10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially effective means of improving the effectiveness of natural resource management engagement strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy, Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of farmer perspectives on climate change and inform more effective climate adaptation and mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of climate change, and attitudes toward climate action—to identify types. The research reported in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to assess whether variations in these observable characteristics between the six farmer classes display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were few systematic, meaningful observable patterns of difference between groups of farmers with differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action should be taken, may look very much like farmers who deny the existence of climate change and do not support action. The overall implication of this finding is that climate change engagement efforts by Extension and other agricultural advisors should use caution when looking to observable characteristics to facilitate audience segmentation. Additional analyses indicated that the farmer types that tended to be more concerned about climate change and supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more influenced by key private and public sector actors in agricultural social networks. On the other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third and one-half of respondents) were less integrated into agricultural networks. This suggests that Extension and other agricultural advisors should expand outreach efforts to farmers who are not already within their spheres of influence.
3. Understanding corn belt farmer perspectives on climate change to inform engagement strategies for adaptation and mitigation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arbuckle, J.G. Jr. (author), Hobbs, J. (author), Loy, A. (author), Morton, L.W. (author), Prokopy, L.S. (author), and Tyndall, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2014
- Published:
- Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10526
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 69(6): 505-516
- Notes:
- 12 pages., via online journal., Development of extension and outreach that effectively engage farmers in climate change adaptation and/or mitigation activities can be informed by an improved understanding of farmers’ perspectives on climate change and related impacts. This research employed latent class analysis (LCA) to analyze data from a survey of 4,778 farmers from 11 US Corn Belt states. The research focused on two related research questions: (1) to what degree do farmers differ on key measures of beliefs about climate change, experience with extreme weather, perceived risks to agriculture, efficacy, and level of support for public and private adaptive and mitigative action; and (2) are there potential areas of common ground among farmers? Results indicate that farmers have highly heterogeneous perspectives, and six distinct classes of farmers are identified. We label these as the following: the concerned (14%), the uneasy (25%), the uncertain (25%), the unconcerned (13%), the confident (18%), and the detached (5%). These groups of farmers differ primarily in terms of beliefs about climate change, the degree to which they had experienced extreme weather, and risk perceptions. Despite substantial differences on these variables, areas of similarity were discerned on variables measuring farmers’ (1) confidence that they will be able to deal with increases in weather variability and (2) support for public and private efforts to help farmers adapt to increased weather variability. These results can inform segmented approaches to outreach that target subpopulations of farmers as well as broader engagement strategies that would reach wider populations. Further, findings suggest that strategies with specific reference to climate change might be most effective in engaging the subpopulations of farmers who believe that climate change is occurring and a threat, but that use of less charged terms such as weather variability would likely be more effective with a broader range of farmers. Outreach efforts that (1) appeal to farmers’ problem solving capacity and (2) employ terms such as “weather variability” instead of more charged terms such as “climate change” are more likely to be effective with a wider farmer audience.
4. Perceptions of the fourth agricultural revolution: what’s in, what’s out, and what consequences are anticipated?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barrett, Hannah (author) and Rose, David Christian (author)
- Format:
- Jounal Article
- Publication Date:
- 2020-08-30
- Published:
- United States: Wiley-Blackwell
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12811
- Journal Title:
- Sociologia Ruralis
- Journal Title Details:
- Volume 62, Issue 2, Pages 162 - 189
- Notes:
- 28pgs, Technological advancement is seen as one way of sustainably intensifying agriculture. Scholars argue that innovation needs to be responsible, but it is difficult to anticipate the consequences of the ‘fourth agricultural revolution’ without a clear sense of which technologies are included and excluded. The major aims of this article were to investigate which technologies are being associated with the fourth agricultural revolution, as well as to understand how this revolution is being perceived, whether positive or negative consequences are given equal attention, and what type of impacts are anticipated. To this end, we undertook a content analysis of UK media and policy documents alongside interviews of farmers and advisers. We found that the fourth agricultural revolution is associated with emergent, game-changing technologies, at least in media and policy documents. In these sources, the benefits to productivity and the environment were prioritised with less attention to social consequences, but impacts were overwhelmingly presented positively. Farmers and advisers experienced many benefits of technologies and some predicted higher-tech futures. It was clear, however, that technologies create a number of negative consequences. We reflect on these findings and provide advice to policy-makers about how to interrogate the benefits, opportunities, and risks afforded by agricultural technologies.
5. Awareness, Access and Utilization of Information on Climate Change by Farmers in Zamfara State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chukwuji, Charles Nwabueze (author), Tsafe, Aliyu Gadanga (author), Sayudi, Sale (author), Yusuf, Zainab (author), and Zakariya, Ja'afar (author)
- Format:
- Journal article
- Publication Date:
- 2019-01
- Published:
- United States: University of Nebraska Press, Lincoln.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D12374
- Journal Title:
- Library Philosophy and Practice
- Journal Title Details:
- Winter 2019
- Notes:
- 25 pages., The study adopted survey research design. The population of the study consisted 1200 respondents comprising (staff of the Zamfara State Agricultural Development Project, FADAMA III Project, IFAD, Animal rearers and Farmers). Instruments of data collection used for the study were the questionnaire, interview and discussions. One thousand two hundred questionnaires were distributed to respondents and only 988 (82.2%) were dully returned and found usable. The results of the responses were interpreted using simple percentage and frequency tables. The findings of the study include, that 95% of Zamfara State population are farmers, Maru and Gusau Local Government Areas recorded the highest farmers’ population. It was also discovered that there was a high rate of awareness of climate change information in the State with Radio, Television, extension services as major sources of climate change information in the State. It was also discovered that farmers in the State utilize climate change information like taking decisions on what and when to plant, planting improved crop varieties among others. There is also the challenges of reduction in annual rainfall, deforestation, insect-pests attack, high temperature among others. Recommendations were made for intensified awareness campaign on climate change, increased budgetary allocation to the agricultural sector for more mitigation and adaptation capacity for the farmers.
6. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- Netherlands: Elsevier Science BV
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
- Journal Title:
- Climate Risk Management
- Journal Title Details:
- 15 : 45-60
- Notes:
- 16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.
7. African culture of communication in the global village: the experience of Ogba people in Rivers State Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dike, Uche A. (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- Nigeria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07143
- Journal Title:
- Open Journal of Philosophy
- Journal Title Details:
- 3(1A) : 122-125
- Notes:
- How/Why traditional media (e.g., town crier) have survived the test of time.
8. "We observe the weather because we are farmers": weather knowledge and meteorology in the Mekong Delta, Vietnam
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ehlert, Judith (author)
- Format:
- Book chapter
- Publication Date:
- 2012
- Published:
- Vietnam: Transcript, Bielefeld, Germany.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07333
- Notes:
- Pages 119-143 in Anna-Katharina Hornidge and Christoph Antweiler (eds.), Environmental uncertainty and local knowledge: Southeast Asia as a laboratory of global ecological change. Transcript, Bielefeld, Germany. 284 pages., Examines farmer adaptation to traditional weather knowledge and "modern" meteorological information.
9. What happens in agricultural communications when and agriculture and society change: a few examples
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Jim (author)
- Format:
- Teaching material
- Publication Date:
- 2013
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06637
- Notes:
- Reference and discussion piece for an introductory course in agricultural and environmental communications (AGCM 119) at the University of Illinois. 2 pp.
10. What happens in agricultural communications when changes take place in the communications world: a few examples
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Evans, Jim (author)
- Format:
- Teaching material
- Publication Date:
- 2013
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06638
- Notes:
- Reference and discussion piece for an introductory course in agricultural and environmental communications (AGCM 110) at the University of Illinois.
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