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    1. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Brazil
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 458-472
    Notes:
    Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."

    2. Just turn on the faucet: a content analysis of PSAs about the global water crisis on youTube

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Krajewski, Joanna M. T. (author), Schumacher, Amy C. (author), and Kajsa E. Dalrymple (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10801
    Journal Title:
    Environmental Communication
    Journal Title Details:
    13(2): 255-275
    Notes:
    22 pages., via online journal., Water is essential for human life, yet safe drinking water is a limited resource. Critical to fighting the global water crisis are public awareness campaigns, including Public Service Announcements (PSAs). While YouTube has become a popular medium for disseminating prosocial content such as PSAs, environmental communication efforts on this platform remain largely uninvestigated. This study examines the content and characteristics of global water crisis PSAs on YouTube by applying two communication models: the Extended Parallel Process Model, and the Elaboration Likelihood Model. These models are used to evaluate the potential effectiveness of the PSAs. Content analysis reveals that threat messages often outweigh efficacy messages in the videos, central route processing cues are more prevalent than peripheral route cues, and a focus on quality or quantity issues differed by sponsoring organization (non-profit, for-profit, government). Implications and avenues for potential future research are discussed.