Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09925
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Page 3.
Dunwoody, Sharon (author), Dybro, Tom (author), Griffin, Robert J. (author), Zabala, Fernando (author), and Center for Mass Media Research, Marquette University, Milwaukee, WI; Center for Environmental Communication and Education Studies, University of Wisconsin, Madison, WI; Center for Mass Media Research, Marquette University, Milwaukee, WI; Center for Mass Media Research, Marquette University, Milwaukee, WI
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08036
Notes:
James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication convention in Atlanta, GA, August 10-13, 1994., More and more communities are becoming concerned about health risks posed by lead and other health hazards in their supplies of drinking water. Our study, applying the model of innovation diffusion to the adoption of preventive health behaviors, found that reliance on health professional for information about lead in tap water was associated with residents perceiving risk form this hazard and efficacy in dealing with it, and adopting preventive behaviors. Mass media nd pamphlets direct-nailed to residents were relatively ineffective. The relationship of access difficulty and perceived informational usefulness to reliance on media for tap water lead information are also examined. (original)
James F. Evans Collection; See C04120 for original, The study at the University of Wisconsin-Madison seeks to determine how much a farmer will actually use his/her computer after purchase. The introductory study looked broadly at the farmers' background, environment, and personality. It set out to discover what focuses in farm life enhance or diminish a farmer's computer use. The variables suggested include: Complexity of Farm, Degree of External Support, Age, Views on Management, Time, Experience, network, Availability of Information, and Personality and Approach to Learning. Several implications are suggested by these preliminary findings that might facilitate the use of computers.
