21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
9 pages., Author reports on the benefit-cost ratio (BCR) of agricultural trade promotion, observing an average of $10 return from $1 invested and noting that funds allocated to such promotion have been relatively small. ... "Given the high BCRs to export promotion...as reported by several studies, increased funding to those underfunded programs could produce rather dramatic results..."
2pgs, Each year, more and more farms accept Supplemental Nutrition Assistance Program (SNAP) payments for community supported agriculture (CSA) programs. When farms decide to accept SNAP, it opens the door to a new revenue stream, as well as providing healthy local food to community members with limited incomes. According to the U.S. Department of Agriculture, more than $63 million in benefits were distributed to SNAP recipients last year, representing a significant market opportunity for farmers (USDA, 2018). In order to capture some of this market share, SNAP recipients need to be aware that your farm accepts SNAP payments for your CSA. Outreach is one of the most important aspects to gaining SNAP recipients as new CSA customers. Below, you will find some key tips for conducting successful outreach to SNAP participants.
Telg, Ricky W. (author), Lundy, Lisa (author), Wandersee, Cassie (author), Mukhtar, Saqib (author), Smith, David (author), Stokes, Phillip (author), and University of Florida
Kansas State University
Texas A&M University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10163
14 pages; Article 5, via online journal article, The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three focus groups, comprised of 29 attendees of the workshop, were conducted simultaneously at the end of the conference. Specific themes about trust included the politically charged nature of climate change, climate change data manipulation, negativity of media surrounding climate change, weathercasters getting predictions wrong, agriculture getting a “black eye” with the public, and participants’ relationships with cattle producers. Findings indicate varying levels of distrust, related to sources of information and influence on the topic of climate change, greatly impact how and whether Extension Service and NRCS employees actually talk “climate change” to cattle producers. Based on the study’s findings, it is recommended that for Extension and NRCS employees to talk about controversial issues, like climate change, it is important to create relationships with clients. In addition, communication and education professionals working with cattle producers should avoid politicizing the topic of climate change if they want climate-related programs to be accepted.
Team Nutrition (Program : U.S.) (author) and United States Food and Nutrition Service (author)
Format:
government document
Language:
Eng;iish
Publication Date:
2013
Published:
USA: USDA, Food and Nutrition Service
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10136
Notes:
1 online resource (107 pages) : illustrations (some color), A supplemental curriculum for grades 5-6., Via United States Department of Agriculture, National Agricultural Library. From the Historical Dietary Guidance Digital Collection
Dickert-Conlin, Stacy (author), Fitzpatrick, Katie (author), and Tiehen, Laura (author)
Format:
Poster
Publication Date:
2011-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00232
Notes:
Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 5 pages.
