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    83. Not lost in translation: the impact of USDA reports on international corn markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adjemian, Michael K. (author) and Arnade, Carlos (author)
    Format:
    Poster
    Publication Date:
    2017-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09873
    Notes:
    Poster presented at the Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1, 2017. 9 pages.

    84. Overcoming disciplinary divides in higher education: the case of agricultural economics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ng, Desmond (author) and Litzenberg, Kerry (author)
    Format:
    Online journal article
    Publication Date:
    unknown
    Published:
    palgrave macmillan LTD
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10366
    Journal Title:
    Palgrave Communications
    Journal Title Details:
    5
    Notes:
    7 pages., Article 26, Via online journal., As global problems have become ever more complex, the production and organization of knowledge in society is increasingly based on the sharing, integration and collaboration of diverse experiences. For instance, global ‘grand challenges’, such as world hunger, poverty, climate change, and sustainability often require an interdisciplinary (ID) approach, in which integrating the insights of different disciplines provides a more comprehensive solution than can be offered by any given discipline. Universities or higher educational institutions face increasing pressures to engage in such interdisciplinary collaboration. This interdisciplinarity, however, raises particular organizational challenges to departments in higher educational institutions. In particular, while departments have been traditionally organized around a disciplinary core, interdisciplinarity has placed increasing pressures on departments, such as agricultural economics, to integrate insights from disciplines that do not advance a department’s disciplinary core. Few ID researchers have addressed the issue of how this internal conflict can be resolved in a departmental setting. Resolving this internal conflict is important to developing a greater interdisciplinarity among the disciplines of departmental units where a greater variety of disciplinary insights can be drawn upon to solve complex social problems. Here, we call for a unique organizational structure that can resolve this internal conflict. In using agricultural economics departments as a case study, we appeal to a concept of a “gatekeeper” whose role is to institute “loosely coupled” connections that can reconcile a department’s internal conflicts. This “gatekeeper” can advance the “normal science” of a department’s core and peripheral disciplines, while at the same time support a ‘common ground’ that appeals to these disciplines’ common interests. A key conclusion is that “gatekeepers” can sustain the integration of disciplinary insights necessary for the advancement of interdisciplinarity in higher educational institutions.

    85. Perceptions of trust: Communicating climate change to cattle producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky W. (author), Lundy, Lisa (author), Wandersee, Cassie (author), Mukhtar, Saqib (author), Smith, David (author), Stokes, Phillip (author), and University of Florida Kansas State University Texas A&M University
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10163
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(3)
    Notes:
    14 pages; Article 5, via online journal article, The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three focus groups, comprised of 29 attendees of the workshop, were conducted simultaneously at the end of the conference. Specific themes about trust included the politically charged nature of climate change, climate change data manipulation, negativity of media surrounding climate change, weathercasters getting predictions wrong, agriculture getting a “black eye” with the public, and participants’ relationships with cattle producers. Findings indicate varying levels of distrust, related to sources of information and influence on the topic of climate change, greatly impact how and whether Extension Service and NRCS employees actually talk “climate change” to cattle producers. Based on the study’s findings, it is recommended that for Extension and NRCS employees to talk about controversial issues, like climate change, it is important to create relationships with clients. In addition, communication and education professionals working with cattle producers should avoid politicizing the topic of climate change if they want climate-related programs to be accepted.

    86. Politics of the principle of oxymoron: the USDA's organizational rhetoric on the reconstruction of Afghanistan and Iraq

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singer, Ross (author)
    Format:
    conference papers
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07219
    Journal Title:
    National Communication Association
    Journal Title Details:
    Conference Papers

    87. Problems of journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Conference presentation
    Publication Date:
    1951
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09549
    Notes:
    Hal R. Taylor Collection, Proceedings of the 1951 convention of the American Society of Newspaper Editors, Des Moines, Iowa., Excerpts from this report.

    89. Public communication of soil conservation practices: a large-scale content analysis of wisconsin’s agricultural trade publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, K. (author) and Shaw, B. (author)
    Format:
    Journal article
    Publication Date:
    2022-02-10
    Published:
    USA: Soil and Water Conservation Society
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12612
    Journal Title:
    Journal of Soil and Water Conservation
    Journal Title Details:
    V. 77, Iss. 2
    Notes:
    14pgs, The adoption of soil conservation practices by farmers offers the potential to greatly improve soil health and water quality at large geographic scales. In considering the potential benefits of soil conservation practices to improve ecological outcomes on farms, it is important to ascertain where farmers get their information about soil conservation and what type of information they are exposed to and by whom. One primary way that farmers learn about soil conservation practices is via agricultural trade publications (ATPs). We conducted a content analysis using a computational text analysis method to analyze all the online soil conservation coverage from four influential ATPs in Wisconsin. We focused on 10 different soil conservation practices and found that the most frequently covered soil conservation practices were tillage, manure, and grazing. Additionally, we analyzed the thematic categories for how each soil conservation practice was covered in terms of agricultural, environmental and economic benefits. Generally, articles tended to mention environmental and economic benefits more than agricultural benefits across all soil conservation practices. We also unpacked the subcategories of environmental benefits using cover crops practice as an example to demonstrate how it was covered in terms of subcategories such as biodiversity, sustainability, climate change, water quality, and soil health. Our analysis also looked at how agricultural technology was featured in the stories about soil conservation and found that this category was regularly mentioned for each practice. Finally, we examined the message sources for stories on soil conservation and found that extension and the federal government were the most the frequently cited entities. We also discussed how this form of computational content analysis can provide longitudinal insights about trends in a particular soil conservation practice like cover crops, which showed a clear upward trend in coverage in ATPs for the time period studied. These nuanced content analyses provide insights into what types of thematic categories are featured about soil conservation practices covered in ATPs in Wisconsin. Advocates of soil conservation practices can use our results to determine if some practices could benefit from more attention in ATPs as well as which benefits and themes have received more media coverage. Additionally, stakeholders from entities that serve as different message sources can determine how their organizations are doing as the spokespeople for the soil conservation practices being advocated.

    90. Public knowledge and trust of agricultural and natural resources organizations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto (author), Rumble, Joy N. (author), McCarty, Keelee (author), and Ruth, Taylor K. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08983
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 86-98