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2. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- Netherlands: Elsevier Science BV
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
- Journal Title:
- Climate Risk Management
- Journal Title Details:
- 15 : 45-60
- Notes:
- 16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.
3. Cargill releases its latest survey on what consumers want
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2019-08-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
- Notes:
- Online via AgriMarketing Weekly. 2 pages.
4. Caring for the Land: Women, Food, and Agriculture Network
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oehlerts, Beth (author)
- Format:
- Journal Article
- Publication Date:
- 2020-09-09
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12094
- Journal Title:
- Journal of Africultural & Food Information
- Journal Title Details:
- Volume 21, 2020 - Issue 3-4
- Notes:
- 7 pgs., In the last couple of decades, nonprofit organizations have worked to advance the voices of American farm women. Using the internet and social media, they advocate for farm women to have a larger voice in local and national agricultural policymaking. The Women, Food and Agriculture Network (WFAN; https://wfan.org/), is one of these nonprofit organizations (Women, Food, and Agriculture Network, 2019b). Based in Iowa, it offers a variety of programs to encourage farm women to continue farming and to consider pursuing elective office for a stronger female voice in American agriculture (Sachs et al., 2016). Historically, the American woman’s contribution to feeding the country and the world has received recognition only during times of national emergency. For example, during World War II, the U. S. Secretary of Agriculture turned to the United States Department of Agriculture (USDA) Extension Service to create a recruitment program for women to assist with food production. As early as April 1943, the U.S. Congress approved funding for The Farm Labor Supply Appropriation Act. The program became known as the Women’s Land Army (WLA; The Farm Labor Supply Appropriation Act of 1943). The program, operational between 1943 and 1947, called on American women to work on abandoned farms during World War II. Lucrative defense-related jobs were luring farmers from their fields, creating a need for farm laborers. The WLA was administered by the USDA and implemented at the state level by the USDA Extension Service. By 1945, one and a half million non-farm women had been recruited for farm jobs, and WLA membership had risen to almost two million women (Rasmussen, 1951, pp. 148–149). During the last decades of the 20th century, social and economic change had encouraged more women, including farm women, to become politically active. It was not until 1978, when the USDA began collecting data on the gender of the principal farm operators (the USDA term to describe the decision-makers), that women’s role in American farming was confirmed with statistics. According to the USDA Census in 2017, women as principal producers on the farm are slowly growing in number (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 52). These numbers also reflect the first time multiple (two or more) primary producers were reported in the USDA Census of Agriculture (U.S. Department of Agriculture National Agricultural Statistics Service, 2020, Table 47).
5. Characteristics and Motivational Factors of American Equine Journalists
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowden, Zoe (author), Telg, Ricky W. (author), and Lundy, Lisa (author)
- Format:
- Journal article
- Publication Date:
- 2022-02-01
- Published:
- United States of America: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12438
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Issue 1 (2022)
- Notes:
- 22 pages, The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.
6. Chew On This: Investigating Public Perceptions of Lab-Grown Meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boykin, Kellie (author)
- Format:
- Thesis
- Publication Date:
- 2019-12-01
- Published:
- United States: Texas Tech Univeristy, Lubbock, Texas
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
- Notes:
- 115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
7. Climate change in the American mind
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leiserowitz, A. (author), Maibach, E. (author), Rosenthal, S. (author), Kotcher, J. (author), Bergquist, P. (author), Ballew, M. (author), Goldberg, M. (author), and Gustafson, A. (author)
- Format:
- Research summary
- Publication Date:
- 2019
- Published:
- USA: Yale Program on Climate Change Communication at Yale University and Center for Climate Change Communication at George Mason University.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11420
- Notes:
- 71 pages., Via Yale Program on Climate Change website., This report is based on findings from a nationally representative survey, March 29-April 8, 2019, among 1,291 U.S. adults. Findings provided detailed insights about current attitudes toward existence of global warming, causes of it, effects of it, level of concern, interactions and sources of information about it, and other aspects.
8. Consumer expectations regarding sustainable food: Insights from developed and emerging markets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sidali, K (author), Spiller, A (author), and Meyer-Hoefer, M. von (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07570
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 19 (3): 141-170
9. Do household attitudes about food defense and food safety change following highly visible national food recalls?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stinson, Thomas F. (author), Ghosh, Koel (author), Kinsey, Jean (author), and Degeneffe, Dennis (author)
- Format:
- Journal article
- Publication Date:
- 2008-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07524
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 90 (5): 1272-1278
10. Extension Professionals’ Attitudes, Self-Efficacy,and Perceptions of Inclusion for 4-H Youth with Disabilities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Callie (author), Niewoehner-Green, Jera (author), and Scheer, Scott (author)
- Format:
- Journal article
- Publication Date:
- 2021-06
- Published:
- United States: Routledge
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12494
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Volume 62, Issue 3
- Notes:
- 14 pages., The 4-H Youth Development program prohibits all forms of discrimination which includes disability. 4-H Extension professionals provide the essential interface between Extension and the local community to create an inclusive environment for all youth, including those with disabilities, that is welcoming and accessible. Attitudes and self-efficacy for working with youth who have disabilities impact how well 4- H delivers positive youth development programs. The purpose of this study was to determine state-wide 4-H Extension professionals’ attitudes, self-efficacy, and perceptions of inclusion toward youth with disabilities. In addition, the researchers sought to examine their use of a training program to better serve youth with disabilities. All 4-H Extension professionals in Ohio were surveyed (N = 135) with 71 responding (response rate of 53%). Results indicated the attitudes of Extension professionals for accepting of and feeling comfortable around youth with disabilities was overwhelmingly positive. They also perceived that youth with disabilities felt that they were included in 4-H activities. For self-efficacy, 4-H professionals reported they could effectively provide inclusive opportunities for youth with disabilities and adapt their level of instruction, take extra time, and pay attention to the needs of youth with disabilities. However, about a third of the respondents somewhat or strongly agreed that their workload would increase by having youth with disabilities in their organization. The disability training program was used by over three-fourths of the 4-H professionals and helped them to engage with parents to learn more about their children with disabilities. The program also improved accommodations and creating a more inclusive 4-H environment.
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