17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11277
Notes:
7 pages., Trans Atlantic Consumer Dialogue, coordinated by Consumers International, London, United Kingdom. Document Number: Food 40.19., Resolution offers recommendations for EU and U.S. governments to develop policies and regulations to effectively protect children, including adolescents, from unregulated and inappropriate food marketing in digital media and techniques.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11593
Journal Title Details:
37(Supp2) : S107-S112
Notes:
7 pages., Author compares attitudes and responses of French and American consumers to emergence of very accessible, inexpensive food, with accompanying differences in food selection, eating style, physical activity, and other aspects of living.
