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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Burd, Henry (author)
Format:
Digest
Publication Date:
1939-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07467
Journal Title:
Journal of Marketing
Journal Title Details:
3 (4): 423-429
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Li, Xinghua (author)
Format:
Book
Publication Date:
2016
Published:
International: Routledge, Abingdon, Oxon, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08675
Notes:
158 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brandt, Karl (author)
Format:
Journal article
Publication Date:
1936-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07471
Journal Title:
Journal of Marketing
Journal Title Details:
1 (1): 35-39
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Huse, Robert (author)
Format:
Journal article
Publication Date:
1938
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07492
Journal Title:
Public Opinion Quarterly
Journal Title Details:
2 (3): 413-424
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kirkpatrick, C. A. (author) and Brown, G. B. (author)
Format:
Journal article
Publication Date:
1938-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07486
Journal Title:
Journal of Marketing
Journal Title Details:
3 (1): 77-83
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
Format:
Journal article
Publication Date:
2021-09-01
Published:
United States of America: Advertising Research Foundation
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
Journal Title:
Journal of Advertising Research
Journal Title Details:
Fall 2021
Notes:
13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.